Principles of Strategic Communication - Paperback

by Derina Holtzhausen (Author), Jami Fullerton (Author), Bobbi Kay Lewis (Author)

This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.

Author Biography

Derina Holtzhausen is Professor Emerita in the College of Fine Arts & Communication at Lamar University, Texas, USA.

Jami A. Fullerton is Professor in the School of Media and Strategic Communication, Associate Dean and Director of Academic Programs in the School of Global Studies, and Lawrence L. Boger Chair in International Studies at Oklahoma State University, USA.

Bobbi Kay Lewis is Associate Dean in the College of Arts and Sciences at Oklahoma State University, USA.