My Startup Diary - Paperback

by Elina Arponen (Author)

This book follows one European startup from idea to exit.
What matters is everything that happens in between.

My Startup Diary is a raw, first-hand account of building a startup from the inside. Through a mix of narrative and "dear diary" reflections, it captures what the journey actually feels like: the urgency, the uncertainty, the small wins that feel big, and the setbacks that hit harder than expected.

Inside, you'll find:

• The reality of early-stage startup life
• Honest lessons from decisions that worked, and those that didn't
• The psychological side of being a founder: pressure, identity, and resilience

If you've ever thought about starting a company, or you're already in the middle of it, this book will feel familiar.