{"product_id":"reframe-paperback-1","title":"Reframe - Paperback","description":"\u003cp\u003eby \u003cb\u003eCorey Gross\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMost people try to solve the problem they've been given. Reframe asks whether it's the right problem in the first place.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWe are remarkably good at solving the wrong things. A challenge arrives with a diagnosis already attached, and we immediately start looking for answers. But what if the diagnosis is wrong? What if the constraint isn't where everyone assumes it is? What if the problem itself needs to change?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eReframe\u003c\/em\u003e is a practical method for stepping outside the assumptions that make problems appear fixed. Drawing on real-world examples from business, strategy, advertising and everyday life, Corey Gross shows how changing the frame can reveal solutions that were invisible from inside the original problem.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAt its heart is a simple principle: \u003cstrong\u003ebefore you improve the solution, interrogate the problem.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThrough the Reframe Model, you'll learn to examine the market, system and constraint surrounding a problem, identify the assumptions holding its current definition in place, and deliberately construct a more useful question.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis isn't creativity for creativity's sake. It's a disciplined way of thinking differently when conventional problem-solving keeps producing conventional answers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eReframe\u003c\/em\u003e is Book One of the RTC(TM) Method: \u003cstrong\u003eReframe. Transfer. Commit.\u003c\/strong\u003e Three connected books designed to move from finding the right problem, to generating the right idea, to getting that idea into the world.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 84\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.23 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 01, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":67894258172056,"sku":"9781764641234","price":34.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/8830\/4024\/files\/WGStyItpKF9781764641234.webp?v=1793803932","url":"https:\/\/thepinkflamingobookstore.com\/products\/reframe-paperback-1","provider":"The Pink Flamingo","version":"1.0","type":"link"}