{"product_id":"objections-mastery-hardcover","title":"Objections Mastery - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJon Cobb\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMost deals are not lost on price: They are lost in the conversation.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEvery objection is a moment of truth.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen a buyer hesitates, pushes back, or says no, most sellers react the wrong way.\u003c\/p\u003e\u003cp\u003eThey defend.\u003c\/p\u003e\u003cp\u003eThey rush.\u003c\/p\u003e\u003cp\u003eThey try to \"overcome.\"\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTop performers do something different.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThey slow down.\u003c\/p\u003e\u003cp\u003eThey listen differently.\u003c\/p\u003e\u003cp\u003eThey turn resistance into alignment.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eObjections Mastery\u003c\/strong\u003e breaks down the \u003cstrong\u003e41 critical conversations\u003c\/strong\u003e that determine whether deals stall... or close.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is not about scripts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is about understanding what's really happening in the moment and knowing exactly how to respond.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eObjections Mastery Will Teach You How To: \u003c\/strong\u003e\u003cp\u003e- Decode what buyers are really saying beneath the objection\u003c\/p\u003e\u003cp\u003e- Respond with confidence, not stress\u003c\/p\u003e\u003cp\u003e- Build trust while advancing the deal\u003c\/p\u003e\u003cp\u003e- Navigate price, timing, authority, and risk concerns\u003c\/p\u003e\u003cp\u003e- Stay in control without sounding scripted or aggressive\u003c\/p\u003e\u003cp\u003e- Turn difficult conversations into decisive outcomes\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eWho This Book Is For\u003c\/strong\u003e\u003cp\u003eWhether you are: \u003c\/p\u003e\u003cp\u003e- A sales professional closing small-ticket or high-stakes deals\u003c\/p\u003e\u003cp\u003e- A founder selling your vision to customers or investors\u003c\/p\u003e\u003cp\u003e- A CEO or executive leading strategic conversations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour ability to handle objections will define your results.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eWhy Objections Mastery Is Different\u003c\/strong\u003e\u003cp\u003eMost sales books focus on tactics.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book focuses on the \u003cstrong\u003emoments that actually matter: \u003c\/strong\u003ethe conversations where decisions are made.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEach chapter is built around a real-world objection and shows you how to: \u003c\/p\u003e\u003cp\u003e- Understand the root cause\u003c\/p\u003e\u003cp\u003e- Respond effectively\u003c\/p\u003e\u003cp\u003e- Move the deal forward without pressure\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSimple. Practical. Field-tested.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eThe Reality\u003c\/strong\u003e\u003cp\u003eYou don't lose deals because your product isn't good enough.\u003c\/p\u003e\u003cp\u003eYou lose deals because the conversation breaks down.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMaster these common objections and watch your close rate multiply.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 178\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 13, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":67850353868952,"sku":"9798234061805","price":33.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/8830\/4024\/files\/ExMGSoB4Dr9798234061805.webp?v=1793415058","url":"https:\/\/thepinkflamingobookstore.com\/products\/objections-mastery-hardcover","provider":"The Pink Flamingo","version":"1.0","type":"link"}