{"product_id":"netnography-the-essential-guide-to-qualitative-social-media-research-paperback","title":"Netnography: The Essential Guide to Qualitative Social Media Research - Paperback","description":"\u003cp\u003eby \u003cb\u003eRobert Kozinets\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRobert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California's Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world's best students and consulted with a range of highly respected global organizations.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 472\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.5 x 6.7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 20, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":67883707302040,"sku":"9781526444707","price":176.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/8830\/4024\/files\/jWfM6Qrck9781526444707.webp?v=1793713907","url":"https:\/\/thepinkflamingobookstore.com\/products\/netnography-the-essential-guide-to-qualitative-social-media-research-paperback","provider":"The Pink Flamingo","version":"1.0","type":"link"}