{"product_id":"game-changing-strategies-for-retailers-paperback","title":"Game-Changing Strategies for Retailers - Paperback","description":"\u003cp\u003eby \u003cb\u003eJohn Matthews\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA small business takes time and effort to build, maintain, and grow. You need patience, a willingness to endure setbacks, and-most important of all-an experienced mentor. \u003c\/p\u003e \u003cp\u003eJohn Matthews, president and CEO of Gray Cat Enterprises, Inc., offers that mentorship. After decades of experience in corporate America, Matthews opted to start his own business. Thirteen years later, Gray Cat Enterprises was the result. \u003c\/p\u003e \u003cp\u003eDuring his career, Matthews noticed how many small business owners and multiunit operators struggle and fail because they lack a sound understanding of basic business strategies. Some understand certain aspects of entrepreneurship well but stumble in other areas.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eGame-Changing Strategies for Retailers\u003c\/i\u003e, Matthews walks readers through the key elements of founding, maintaining, and growing a small business. Starting with an overview of the nature of small businesses, Matthews demonstrates the importance of business planning and the intricacies of daily operations, merchandising, marketing, real estate, and capital management. \u003c\/p\u003e \u003cp\u003eThe result is a compact but comprehensive resource small business owners and multiunit operators can access as the need arises. Within these pages lies the foundation for successful sole proprietorship or multiunit operations.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJohn Matthews, president and CEO of Gray Cat Enterprises, Inc., has twenty-five years' experience in corporate America, working in areas ranging from general retail management to mergers and acquisitions. He provided consulting and senior project management for national and international companies, including Starbucks, the Body Shop, Sylvan Learning Centers, and Global Partners.\u003c\/p\u003e \u003cp\u003eMatthews founded Gray Cat Enterprises in 2004. His consulting responsibilities within the company include consumer marketing for product launches, strategic product management, and retail consulting. \u003c\/p\u003e \u003cp\u003eA regular speaker at large business group meetings, Matthews often appears as a guest on television and radio shows. His views have been featured in various newspapers and trade publications, including the \u003ci\u003eNew York Times\u003c\/i\u003e, \u003ci\u003eBrandweek\u003c\/i\u003e, \u003ci\u003eConvenience Store News\u003c\/i\u003e, and the \u003ci\u003eChicago Tribune\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eRaised in Plymouth, Michigan, Matthews earned his bachelor of arts in communication from Michigan State University. He is the author of \u003ci\u003eLocal Store Marketing Manual for Retailers\u003c\/i\u003e and \u003ci\u003eGrand Opening Manual for Retailers\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 136\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.29 x 9.02 x 5.98 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 19, 2017\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":67990341288088,"sku":"9781544026633","price":33.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/8830\/4024\/files\/Z06UlyDPRq9781544026633.webp?v=1794574227","url":"https:\/\/thepinkflamingobookstore.com\/products\/game-changing-strategies-for-retailers-paperback","provider":"The Pink Flamingo","version":"1.0","type":"link"}